James O'Malley has worked and played on the Internet since the early years, having purchased Internet in a Box back in 1993. In 1996, along with Nick Boris, coded the first major sporting event to be launched on the Internet, Super Bowl XXX. Dynamic content has changed much since the days of throwing two monkeys into a black box. Currently he is owner and Chief Operations Officer of Altamente, Inc. a developer of Linux network appliances and Internet applications for Latin America.